Research

Market Intelligence Survey for Off-grid Solar Products

Understanding market dynamics for off-grid solar solutions in Ethiopia

A comprehensive market intelligence study examining the off-grid solar products market in Ethiopia. The research analyzed consumer preferences, distribution channels, pricing dynamics, and market barriers to inform business strategy and policy development.

Client

PwC, UK

Year

2017

Duration

4 months

Location

Ethiopia

Objectives

Assess market size and growth potential for off-grid solar
Analyze consumer behavior and preferences
Map distribution channels and supply chains
Identify market barriers and opportunities

Outcomes

Detailed market assessment and sizing analysis
Detailed quantification of the current and potential market size for off-grid solar products (lighting, phone charging, solar home systems, productive use appliances, etc.) across rural Ethiopia
Distribution channel analysis and recommendations
Market entry strategy guidance for businesses